Release for BE:FIRST’s Smile Again – now available on all major digital streaming platforms
JustZulu | The release for BE:FIRST’s first love song, ‘Smile Again‘ is now available on all major digital streaming platforms. With every music video that BE:FIRST has released, there is always a hidden message linking to the previous music video. This time round, there are scenes of members JUNON and SHUNTO at the airport which is said to be a continuation of the story from the last scene of the music video for ‘Message’ that was included in the group’s 1st album “BE:1.” The music video features members of BE:FIRST in a drama-like scene of unspoken stories, and relentless yearning in search for something that is close to their hearts. Watch the music video for ‘Smile Again’ here: ‘Smile Again’ has been selected to be ‘ANESSA Global Campaign Song’ as part of Japanese beauty conglomerate Shiseido ANESSA’s Spring Summer 2023 commercial campaign. This global campaign takes place in Japan and 8 other countries/regions in Asia, including Indonesia, Malaysia, the Philippines, Singapore, and Thailand. The release of ‘Smile Again’ includes BE:FIRST’s viral hit, ‘Boom Boom Back’ as well as one additional unreleased single ‘Great Mistakes’. ‘Boom Boom Back’ related videos with the #BBBチャレンジ (#BBBChallenge in English) created buzz on TikTok and has surpassed over 100 million views to date with the numbers still growing. The single topped various charts in Japan, including Billboard JAPAN’s JAPAN HOT 100 and TikTok Weekly Top 20 in Japan. Its music video alone has garnered over 10 million streams, totalling the group’s official YouTube channel to have over 400 million views.